The Delivery Aspect in Restaurant Technology
The modern customer has evolved into demanding convenience and speed – including how they order the food that they eat. Restaurant chains are investing resources and procuring technology to streamline the food ordering and delivery process. Sales from online ordering and delivery are ever increasing and becoming more impactful on restaurants total revenue. Whether it be through a restaurant’s mobile app or third-party delivery platforms like Grubhub or UberEATS, the days of drive thru ordering or counter ordering as the only options to serve the customer are eroding.
Most people spend a lot of time on their phones and mobile devices. It makes sense that big chains are investing a lot of time and money into their own brand of mobile application that offers quick and simple ordering and delivery, while at the same time offering rewards to loyal customers. Not only does this benefit the consumer, but restaurant can gather insights as to just what their consumers purchase and how satisfied they were with the experience. These analytics help restaurants improve on current processes to further enhance the customer experience.
Pizza and Chinese food are no longer the main eats a customer can get delivered. Companies like DoorDash, and OrderUp allow users to choose from a variety of restaurants in their area and have their orders sent directly to their doors. Many of these companies also enable smaller businesses to gain market share through exposure with the delivery partners.
You can see them at many eating establishments nowadays: self order kiosks and drive-thru tablet ordering. Many restaurants are experimenting with these methods of expedited food delivery, and with great success. This helps create a more efficient kitchen by knowing orders ahead of time, and it benefits customers by getting their food quicker. Additionally, brands utilizing self order kiosks enjoy a higher ticket average and brands utilizing tablets for mobile order capture in the drive thru experience a higher volume of cars through the drive thru during peak order times.
Any new restaurant opening’s checklist should include just how to integrate these rising technologies. By doing so, a restaurant runner can significantly and positively impact sales and overall customer traffic. Trust the experts at OnsiteRIS to meet with you and explore the various technologies available and guide you through the technology adoption process. OnsiteRIS has proven experience with the technology and operational requirements to deploy and support these increasingly important customer experience tools.