Using Mobile Devices in Your Restaurant
Modern businesses need to keep up with today’s fast, on-the-go lifestyle. This can be especially true for restaurants providing fast, casual food, as customers expect quick and efficient service. There are many tools restaurants have used in recent years to help bridge the gaps between fast service and quality products which in turn lead to increased revenue, an obviously critical component of a restaurant’s continued success. As advancements in mobile technology allow us to streamline our personal lives, the same can be successfully integrated into a restaurant’s operating network. These can take many forms, such as self order kiosks and mobile devices to order. Just how can these technologies help your restaurant run more efficiently? Find out here.
The use of mobile technology in POS system for restaurants to take and fulfill food orders is often called “line busting,” and it’s easy to see why. A restaurant that utilizes a drive-thru system can have an employee on a mobile device directly interacting with the customer, transmitting their order to the kitchen on the device, which allows for reduced wait times for food at the window. Having the kitchen staff know what orders have been placed ahead of time allows them to assemble the orders beforehand, resulting in lower speed of service times. Additionally, the personalized approach of interacting with a live person results in greater order accuracy and fewer drive offs.
Implementing these technologies is sure to get your business noticed since consumers will see just how quick they can get food when compared to other restaurants. This, in turn, leads to higher traffic during your peak operating hours. The use of mobile ordering during peak orders in the drive thru is now considered an expectation and many customers with limited, tight schedules will specifically seek out chains utilizing mobile devices in their drive-thrus.
All of these benefits previously stated lead to one thing: increased revenue. This can come from not only frequent consumers and brand-new customers, but also from higher ticket totals. When consumers see just how fast and efficient your service is, they’re more likely to upsize their order and add additional items. The mobile devices used can also be used to allow employees to implement suggestive sales tactics while interacting face-to-face with the customer.
Implement mobile technology to your POS system for restaurants and you will see your business grow faster than expected.